{"id":13787,"date":"2018-02-07T00:00:00","date_gmt":"2018-02-06T22:00:00","guid":{"rendered":"https:\/\/michelsanti.blog\/2018\/02\/07\/these-technology-giants-upending-our-economic-fundamentals\/"},"modified":"2018-10-17T17:43:11","modified_gmt":"2018-10-17T15:43:11","slug":"these-technology-giants-upending-our-economic-fundamentals","status":"publish","type":"post","link":"https:\/\/michelsanti.fr\/en\/prices\/these-technology-giants-upending-our-economic-fundamentals","title":{"rendered":"These technology giants, upending our economic fundamentals"},"content":{"rendered":"<p><img data-recalc-dims=\"1\" fetchpriority=\"high\" decoding=\"async\" src=\"https:\/\/i0.wp.com\/michelsanti.blog\/wp-content\/uploads\/2018\/10\/technologie.jpg?resize=600%2C371&#038;ssl=1\" alt=\"\" width=\"600\" height=\"371\" class=\"alignnone size-large wp-image-7438\" \/><\/p>\n<p>Up until the mid-1970s, full employment and rising wages coincided perfectly with the interests of big-time capitalism. It allowed for consumption and therefore production to increase exponentially, mostly to the benefit of industry leaders. These constantly increasing salaries also had a very positive impact, albeit indirect, in driving technological research forward. The objective of this research was quite clearly to figure out how to do away with human labour as much as possible, which had become more and more onerous. This was until wage progression started to massively eat into &#8211; from the mid &#8217;70s onwards &#8211; bosses&#8217; profit margins. In response they turned to neoliberalism, whose most ardent torchbearer was Thatcherism.<!--more--><\/p>\n<p>It was henceforth only possible to generate growth by weakening trade unions, cutting social welfare, and making job markets ever more insecure: so many prices to pay to restore companies\u2019 profit margins through increased productivity. The secular stagnation that we are currently suffering \u2013 that I&#8217;ve been talking about for years \u2013 is thus the direct consequence of economic policies that have intentionally brought wages down and that have had a disastrous impact on aggregate demand. So, why invest in developing new technology when people\u2019s wages are so low? By not doing so, neoliberalism has shot itself in the foot because low wages are toxic, and not just for the massive working class, but also for big-time capitalism, which finds itself forced to plunder on with stagnant productivity, falling profit margins, rising interest rates and woeful returns on savings&#8230; To date, in a traditional macroeconomic environment, supply and demand have of course determined prices with strong growth stimulating consumption, which, in turn, has brought wages up, and vice versa.<\/p>\n<p>This paradigm is now being dethroned before our very eyes as it gives way under pressure from tech giants like Alphabet, Amazon and Uber, who now occupy the dominant position on consumer and labour markets, and whose business model is breaking away from the long-standing ideas of supply and demand. Prices actually famously drop when one of these mastodons takes the stage. Doesn\u2019t Amazon&#8217;s recent buyout of Whole Foods clearly show how companies operate nowadays? Thanks to their disruptive technology, haven\u2019t they managed to upend old clich\u00e9s and reduce prices and \u2013 as a result \u2013 inflation? In yesterday\u2019s world and according to classical theory, increased production costs are of course offset by prices, doomed to rise because it indeed costs the company more to increase its productivity.<\/p>\n<p>This new paradigm actually shows us the opposite, in that today\u2019s giants are saving so much more \u2013 and are amassing even larger profits \u2013 than their production is increasing. And this is without raising the price of their services or products. The constant, uninterrupted fall in prices over the last 15 years shows us, without a shadow of a doubt, that this cause and effect relationship between prices, production and wages is now defunct.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Up until the mid-1970s, full employment and rising wages coincided perfectly with the interests of big-time capitalism. It allowed for consumption and therefore production to increase exponentially, mostly to the benefit of industry leaders. These constantly increasing salaries also had a very positive impact, albeit indirect, in driving technological research forward. The objective of this&hellip;<\/p>\n","protected":false},"author":4,"featured_media":13788,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"give_campaign_id":0,"_crdt_document":"","_exactmetrics_skip_tracking":false,"_exactmetrics_sitenote_active":false,"_exactmetrics_sitenote_note":"","_exactmetrics_sitenote_category":0,"_jetpack_newsletter_access":"","_jetpack_dont_email_post_to_subs":false,"_jetpack_newsletter_tier_id":0,"_jetpack_memberships_contains_paywalled_content":false,"mc4wp_mailchimp_campaign":[],"_jetpack_memberships_contains_paid_content":false,"footnotes":"","jetpack_publicize_message":"","jetpack_publicize_feature_enabled":true,"jetpack_social_post_already_shared":true,"jetpack_social_options":{"image_generator_settings":{"template":"highway","default_image_id":0,"font":"","enabled":false},"version":2},"_wpas_customize_per_network":false,"jetpack_post_was_ever_published":false},"categories":[648941314,648941315],"tags":[],"class_list":["post-13787","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-prices","category-salaries"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.5 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>These technology giants, upending our economic fundamentals - Michel Santi<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/michelsanti.fr\/en\/prices\/these-technology-giants-upending-our-economic-fundamentals\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"These technology giants, upending our economic fundamentals - Michel Santi\" \/>\n<meta property=\"og:description\" content=\"Up until the mid-1970s, full employment and rising wages coincided perfectly with the interests of big-time capitalism. It allowed for consumption and therefore production to increase exponentially, mostly to the benefit of industry leaders. These constantly increasing salaries also had a very positive impact, albeit indirect, in driving technological research forward. 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However, this country enjoyed steady growth until the start of the 1990s as Italian household income caught up with the period\u2019s norm for the other eurozone\u2026","rel":"","context":"In &quot;austerity&quot;","block_context":{"text":"austerity","link":"https:\/\/michelsanti.fr\/category\/austerity"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/michelsanti.fr\/wp-content\/uploads\/2019\/07\/Italie-300x199.jpg?resize=350%2C200&ssl=1","width":350,"height":200},"classes":[]},{"id":21253,"url":"https:\/\/michelsanti.fr\/en\/oil\/tribute-to-a-moderate-saudi","url_meta":{"origin":13787,"position":2},"title":"Tribute to a moderate Saudi","author":"Michel Santi","date":"February 28, 2021","format":false,"excerpt":"\u00a0 \u201cThe Stone Age did not end because the world ran out of stones, and the oil age will not end because we run out of oil\u201d. This is an example of Sheikh Yamani\u2019s clairvoyancy, who died a few days ago and who was the oil minister of Saudi Arabia\u2026","rel":"","context":"In &quot;Oil&quot;","block_context":{"text":"Oil","link":"https:\/\/michelsanti.fr\/en\/category\/oil"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/michelsanti.fr\/wp-content\/uploads\/2021\/02\/Yamani.jpg?fit=1000%2C774&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/michelsanti.fr\/wp-content\/uploads\/2021\/02\/Yamani.jpg?fit=1000%2C774&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/michelsanti.fr\/wp-content\/uploads\/2021\/02\/Yamani.jpg?fit=1000%2C774&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/michelsanti.fr\/wp-content\/uploads\/2021\/02\/Yamani.jpg?fit=1000%2C774&ssl=1&resize=700%2C400 2x"},"classes":[]},{"id":19642,"url":"https:\/\/michelsanti.fr\/en\/neoliberalism\/the-people-against-the-economists","url_meta":{"origin":13787,"position":3},"title":"The People against the Economists","author":"Michel Santi","date":"September 9, 2019","format":false,"excerpt":"\u00a0 In his time, Franklin Delano Roosevelt dismissed John Maynard Keynes, one of the most influential and brilliant economists of the 20th century, who was labelled an \u201cunorthodox mathematician\u201d by this president. In his farewell address, Eisenhower had warned his citizens against the technocrats in power, the same who were\u2026","rel":"","context":"In &quot;neoliberalism&quot;","block_context":{"text":"neoliberalism","link":"https:\/\/michelsanti.fr\/en\/category\/neoliberalism"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/michelsanti.fr\/wp-content\/uploads\/2019\/08\/%C3%A9conomie-divile.jpg?fit=660%2C281&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/michelsanti.fr\/wp-content\/uploads\/2019\/08\/%C3%A9conomie-divile.jpg?fit=660%2C281&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/michelsanti.fr\/wp-content\/uploads\/2019\/08\/%C3%A9conomie-divile.jpg?fit=660%2C281&ssl=1&resize=525%2C300 1.5x"},"classes":[]},{"id":20664,"url":"https:\/\/michelsanti.fr\/en\/cash-en\/smile-youre-being-watched","url_meta":{"origin":13787,"position":4},"title":"Smile, you\u2019re being watched","author":"Michel Santi","date":"September 29, 2020","format":false,"excerpt":"My readers know that I am an advocate of the phasing out of cash, for macroeconomic reasons outlined across several articles and books. To summarise, negative rates \u2013 that we will inevitably see \u2013 will only be effective if cash is eradicated, because a world without cash would also be\u2026","rel":"","context":"In &quot;Cash&quot;","block_context":{"text":"Cash","link":"https:\/\/michelsanti.fr\/en\/category\/cash-en"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/michelsanti.fr\/wp-content\/uploads\/2020\/09\/Big-Brother.png?fit=465%2C337&ssl=1&resize=350%2C200","width":350,"height":200},"classes":[]},{"id":22544,"url":"https:\/\/michelsanti.fr\/en\/hyperinflation-2\/sorry-weve-run-out-of-ammo","url_meta":{"origin":13787,"position":5},"title":"Sorry, we\u2019ve run out of ammo","author":"Michel Santi","date":"June 18, 2022","format":false,"excerpt":"\u00a0 Inflation and deflation lead to the same conclusion: the loss of buying power. Up until the very recent past, deflation was caused by outsourcing to developing nations combined with rising global debt levels. Having tried \u2013 sometimes desperately \u2013 to revive inflation, the central banks got more than they\u2019d\u2026","rel":"","context":"In &quot;crack&quot;","block_context":{"text":"crack","link":"https:\/\/michelsanti.fr\/en\/category\/crack-2"},"img":{"alt_text":"","src":"https:\/\/i0.wp.com\/michelsanti.fr\/wp-content\/uploads\/2022\/06\/vide.webp?fit=1200%2C801&ssl=1&resize=350%2C200","width":350,"height":200,"srcset":"https:\/\/i0.wp.com\/michelsanti.fr\/wp-content\/uploads\/2022\/06\/vide.webp?fit=1200%2C801&ssl=1&resize=350%2C200 1x, https:\/\/i0.wp.com\/michelsanti.fr\/wp-content\/uploads\/2022\/06\/vide.webp?fit=1200%2C801&ssl=1&resize=525%2C300 1.5x, https:\/\/i0.wp.com\/michelsanti.fr\/wp-content\/uploads\/2022\/06\/vide.webp?fit=1200%2C801&ssl=1&resize=700%2C400 2x, https:\/\/i0.wp.com\/michelsanti.fr\/wp-content\/uploads\/2022\/06\/vide.webp?fit=1200%2C801&ssl=1&resize=1050%2C600 3x"},"classes":[]}],"amp_enabled":true,"_links":{"self":[{"href":"https:\/\/michelsanti.fr\/en\/wp-json\/wp\/v2\/posts\/13787","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/michelsanti.fr\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/michelsanti.fr\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/michelsanti.fr\/en\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/michelsanti.fr\/en\/wp-json\/wp\/v2\/comments?post=13787"}],"version-history":[{"count":0,"href":"https:\/\/michelsanti.fr\/en\/wp-json\/wp\/v2\/posts\/13787\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/michelsanti.fr\/en\/wp-json\/wp\/v2\/media\/13788"}],"wp:attachment":[{"href":"https:\/\/michelsanti.fr\/en\/wp-json\/wp\/v2\/media?parent=13787"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/michelsanti.fr\/en\/wp-json\/wp\/v2\/categories?post=13787"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/michelsanti.fr\/en\/wp-json\/wp\/v2\/tags?post=13787"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}